Jobs-To-Be-Done Theory & the Innovation Process – Anthony Ulwick

Related links:
Strategyn on youtube

https://strategyn.com/jobs-to-be-done/
https://strategyn.com/outcome-driven-innovation-process/

Jobs-To-Be-Done Theory
Jobs-To-Be-Done Framework
Jobs-To-Be-Done Examples

Strategyn – Product Strategy and Innovation Blog

Related posts on this blog:
Creating breakthrough customer solutions using jobs to be done
Clayton Christensen on disruptive innovation, management (the panda’s thumb, jobs to be done) & research

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