ProfessorGary on Innovation and Marketing
The process of listing my 16 favorite innovation books got me to thinking about what is missing – What is the “Blue Ocean” space in popular innovation reading?
I think I found two clear blue patches – Do you spot others?? Or do you think I missed a great book in those patches?
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In the fall I listed my 16 favorite books on innovation. In alphabetical order by author they were:
- Tim Brown Change by Design
- David Burkus Myths of Creativity
- Henry Chesbrough Open Innovation
- Clayton Christensen The Innovators Dilemma
- Peter Drucker Innovation and Entrepreneurship
- Abbie Griffin Serial Innovators
- Walter Isaacson The Innovators
- Ken Kahn …
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