Jobs-To-Be-Done Theory & the Innovation Process – Anthony Ulwick

Related links:
Strategyn on youtube

Jobs-To-Be-Done

Outcome Driven Innovation – Innovation Process

Jobs-To-Be-Done Theory
Jobs-To-Be-Done Framework
Jobs-To-Be-Done Examples

Strategyn – Product Strategy and Innovation Blog

Related posts on this blog:
Creating breakthrough customer solutions using jobs to be done
Clayton Christensen on disruptive innovation, management (the panda’s thumb, jobs to be done) & research